Tuesday, April 22, 2008

Brookline Earth Day

While there was no Earth Day celebration in the streets of Brookline today, residents and employees enjoyed the recent surge of customers using reusable bags at the local food stop, Trader Joe’s.

“The residents here have sensitivity to the environment and places like Trader Joe’s are creating an interest in that in the community,” said Dana Brigham, manger of Brookline Booksmith and resident of Brookline. “At our store, the best selling items are the eco-friendly products and reusable bags.”

Jessica Schoonmaker, employee at KaBloom flower shop, said that one of the best initiatives she has seen in Brookline has been the reusable bags. “People in Brookline are meticulous about being eco-friendly in the neighborhood,” Schoonmaker said. “Trader Joe’s is raising awareness and giving incentive.”

Amanda Chipperfield, manager of Trader Joe’s said the store has a program that enters customers into a sweepstakes when they bring in reusable bags. Every week, three names are drawn and the winners are given a Trader Joe’s brand bag filled with products.

“This movement has really taken off and people have embraced the idea of reusing bags,” Chipperfield said. “The people of Brookline are more apt to embrace new ideas to save the environment in their neighborhood.”

1 comment:

Lauren Goldberg said...

Whole Foods gives customers who bring their own bags a $.05 refund. Do you think Whole Foods customers would be more likely to bring reusable bags if they were charged $.05 cents for every paper bag they used?